Now it's time to tune in and squeeze the maximum results out of your online form in the form of valuable contact tails that you will use in sales, service and marketing. Here we go. scribe the form Answer the questions your potential customers ask: why should I fill this out? What will I get out of it? Who are you anyway? What will you do with my data? Provi a simple fill out the form - promise a benefit sign up and getback it up with data that inspires confince.
The proverbial shoe number - it's the easiest way to scare away a potential customer. WANT TO COLLECT DATA NOT DIRECTLY RELAT TO YOUR ACTIVITY, CLEARLY MARK SUCH A FIELD AS "OPTIONAL". Limit the number of fields The general rule – the optimal web form is a short form. Let's repeat the previous point collect only the data you ne. Pay attention to the type of fields The best are quick-select fields and those where you ne to enter one or two words (name or e-mail address). A field with a drop-down menu can be a variety, but the more such fields.